Tickets to see the Chicago Bulls face the Detroit Pistons at Accor Arena sold out in minutes and the build up to the game has been "crazy in the best possible way," said George Aivazoglou, the NBA's head of fan engagement for Europe and the Middle East.
"The French have a phenomenal basketball culture and over the years they have developed great players, great clubs and very good national teams," Aivazoglou told Reuters.
"It's really part of their sport DNA."
The French men's team won their third Olympic silver at the Tokyo Games in 2021 after nearly upsetting the United States in the final and will look to get on top of the podium in front of their own fans at next year's Games.
France's loaded squad is likely to include Minnesota Timberwolves big man Rudy Gobert, New York Knicks sharpshooter Evan Fournier and Pistons guard Killian Hayes, but the star attraction could be teenager Victor Wembanyama.
The 7-foot-4 Le Chesnay-born centre is the most hyped prospect since LeBron James and is expected to be selected first overall at the 2023 NBA Draft, possibly by the struggling Pistons.
"He's one of the biggest prospects in many decades if not among the top ones of all time," Aivazoglou said.
"Basketball is a sport the French are already super excited about and Wembanyama just adds to it."
After the lengthy absence due to the COVID-19 pandemic, the league says it will not let another three years go by before returning to the French capital.
"We're looking at where we are going to play our regular season game next year and we anticipate that it is very, very likely that we will come back to Paris," Aivazoglou said.
